Chic Today On-Line Magazine

(see Chictoday.com Social Change 2.0 review page)

Social Change 2.0

By Rossella E. Frigerio, 04 Jan 2010

Few books can claim to have the potential to radically alter our approach to life and consequently change the world, but none more so than David Gershon’s Social Change 2.0. As the global economic and climatic crises push society closer to the cusp of transformation, books such as Gershon’s will be guiding the leaders of the future.

The roots of Gershon’s inspiring work lie in the ‘First Earth Run’, which he organised in collaboration with the United Nations in 1986. In the midst of the Cold War, Gershon united tens of millions of people and political leaders through the passing of a flame around the world, a gesture which symbolised humanity’s quest for peace.

Gershon’s unique talent to successfully bring together diverse individuals are documented in Social Change 2.0, and reveal his inspiring determination to teach the power of singular reinvention. His book is a veritable treasure trove of practical solutions that seek to empower the individual with the ultimate goal of creating sustainable, environmentally conscious and balanced communities.

Gershon’s work has attracted the attention of one of the world’s superpowers, China, which recently invited him to help lead a training track for Chinese and American mayors on the development of low carbon cities. This is the first step in a five-year US/China Long-Term Low-Carbon City Initiative which utilises climate change as a driver for economic recovery and development.

Gershon says, ‘My work with the 17 mayors we were training was to help them develop strategies for becoming low-carbon cities…Only 30 years ago, they were in the midst of severe poverty and were forcing all of their intellectuals to work as farmers. They certainly have proven they can achieve rapid transformative change, hopefully it will be for the betterment of humanity.’

For further details on ‘Social Change 2.o’ and Gershon’s work, visit www.socialchange2.com and www.empowermentinstitute.net.

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